A brand, a sole, a story: this is the vision of the JV International group, strategic partner chosen by Michelin for the worldwide development and engineering of technical soles in collaboration with brands par excellence. The unique aim of these projects is to see consumers experience innovation first-hand. It is precisely this quest for uniqueness that pushes the Michelin product specialists to interact with every brand partner in a different way, often introducing innovations that do not belong to that segment, while managing to satisfy the specific needs for which they were conceived.
Among the products created from this collaboration, standing out is Rosenbauer Boros B4, an innovative and high-performance sole, designed to guarantee safety to Firefighters by offering a grip suited not only to every kind of terrain, but above all suitable to extreme temperatures. For the ROSENBAUER BOROS B4 boot, Michelin has conceived a sole with a design and compound inspired by MICHELIN X WORKS XDY tires: the compound is extremely resistant to oils, gas, and most acids. The antistatic rubber compound also prevents the creation of sparks and accordingly offers critical protection in areas where there is danger of explosion. Finally, if the sole were to undergo damage caused by mechanical wear-and-tear or overexposure to heat, it can be replaced: in addition to being an eco-sustainable choice, it is an economic choice that allows for a drastic reduction of costs. Finally, BOROS B4 can be opened and closed in just a few seconds, because – with a simple pull of the strap – the boot perfectly adopts to the foot and can be quickly released with just a single click thanks to the central buckle.
Another innovative product is Garsport Monza 2.0 S1P, even more resistant and lightweight than the previous version. The new Navy/Red variant will in fact join the line previously developed in collaboration with Michelin, guaranteeing excellent grip and safety to the wearer. Fitted with an ultra-resistant suede + mesh upper, the new Monza presents a unique design, which is very close to sneakers. The upper ensures excellent breathability, conveying further comfort to the user over the course of the day. The EVA + rubber MICHELIN sole, with tread exclusively designed by Garsport, ensures comfort and reliability even after many hours of work. At the same time, the aluminium toecap and midplate made from Evolution 2 compound allow for compliance with safety standards, while offering a young and innovative look.