After two years, Sicur, the traditional Security Exhibition organised by IFEMA, returns from 25 to 28 February at Feria de Madrid. The event aims to establish itself on the international panorama as an event that is not to be missed by all safety, fire, and PPE operators. It is also for this reason that the new Organising Committee chaired by Antonio Pérez Turró, President of AES, has decided to expand the exhibition area which will occupy halls 1, 3, 5, 6, 8 and 10 at Feria de Madrid, which is two more than in 2018. In terms of exhibitors, in 2018, the Madrid Exhibition saw the participation of 651 companies (up +13% over the previous edition), coming from all of Spain but also from abroad, offering a complete panorama with a wide range of integrated solutions of all the sectors represented: Safety and Security, Fire and Emergency, and Workplace Safety. The expectations are to exceed the results of 2018 also in terms of visitors (which recorded 43,732 participants, up +3.5% from the previous edition), also thanks to synergies with the concurrent Doors and Automation Trade Fair, Smart Doors.
Among the priorities of the organisers is also the internationalisation of the fair through activities centred around SICUR’s presence at the main international reference events on security, as well as the intensification of the Foreign Guests Program and B2B programs.
The 2020 edition of Sicur will once again dedicate a special focus to reinforcing its role as a fair dedicated to promoting knowledge and information, through activities and events realised in collaboration with sector associations, starting from the Foro SICUR program of conferences, which, as in each edition, will focus on key themes for security and product novelties, with an approach increasingly oriented towards dynamism, encouraging participation, and live product demonstrations that will also include the Gallery of New Products.
Last, but not least, digital transformation will play an important role in the fair, with the development of a new website, a digital marketing strategy and a service of free Wi-Fi connection for visitors.