The main themes of the event will be internationalization, representativeness and commercial efficiency, as well as knowledge and digital transformation. The objective is that of surpassing the last edition’s figures, an edition that brought together 1.344 exhibiting companies countries with 43.732 profesisonal visitors from 81 countries.
In order to create a dynamic and stimulating work environment, Sicur will intensify the Foreign Guests Program promoting internationalization, will increase the fair’s selection by widening the exhibition space, which will include the pavilions 1, 3, 5, 6 and 8, two more in comparison with the last edition. In addition, Sicur will increase its commercial efficiency by drawing up an intense programme of B2B meetings.
The exhibition areas will exhaustively represent the sector alternating security spaces, protection, cybersecurity, fire protection and emergences, safety in the workplace.
As far as information is concerned, the reference point at the fair will be Foro Sicur, an arena that will host conferences dedicated to the sector’s topical contents in a dynamic format that will include Sicur’s novelties, exhibitions and product demonstrations, along with the Sicur New Products Gallery.
Digital transformation will play an important role within the fair, with the development of a new website, a strategy of digital marketing and a service for free wi-fi connection for all Sicur visitors at IFEMA.
Relying on these contents, Sicur is getting ready to open its doors under the best auspices.